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sparring is caring

Your companion for reflection, new perspectives, and honest feedback to foster personal and entrepreneurial growth.

Empower yourself through challenging.

some

PERSONAL
REFERENCES

from last employments
01 / 06
Mit Thorsten zusammenarbeiten macht unheimlich Spass. Mit seiner Kreativität und Fantasie wie auch der analytischen Denkweise schafft es Thorsten zur vollsten Zufriedenheit die Projekte vom Papier zur Realisierung zu bringen ohne dass seine Handschrift verloren geht.
Daniel Lehmann Asset Manager (eidg. dipl. Immobilien-Treuhänder) Swiss Prime Site Immobilien AG
01 / 06
Matchcom
Swiss Prime Site
Allreal
CDR-Life
AXA
Nightnurse Images
Keller – Mit System am Bau
Baugenossenschaft Rotach Zürich
Fortenia Immobilien Treuhand
Röntgenhof

DEFINITION

* Sparring is characterized by an equal, constructive, and critical exchange. The sparring partner contributes their own experiences, knowledge, and perspectives, but works together with the client to develop solutions. The goal is to question existing ideas, refine them, and jointly develop new strategies or courses of action. Responsibility for the solution remains with the client, while the sparring partner provides support, challenges assumptions, and offers reflection. Depending on the situation, the sparring partner may act as an advisor, critic, moderator, or active listener.

Sparring is particularly suited for leaders, entrepreneurs, and teams seeking honest feedback, fresh perspectives, and a safe space for reflection and decision-making.

  1. 01

    Communication & Branding

  2. 02

    Culture & Team

  3. 03

    Change & Transformation

  4. 04

    Agility & Workflow

  5. 05

    AI Strategy

Porträt von Thorsten Seifried
about

Thorsten is an experienced consultant and leadership professional with over 15 years of agency experience.

He has successfully advised a wide range of external clients and led internal teams and projects across strategy, communication, marketing, and branding – working in both local and international, interdisciplinary environments.

His focus is on holistic client consulting, effective stakeholder management, and structured project and team leadership. He takes responsibility for coordination and creative direction, ensuring seamless execution from the initial idea through to final delivery.

His success is built on making brands visible, empowering teams, and managing projects efficiently. One of his key strengths is the combination of analytical thinking and creativity: he develops clear strategies, builds effective structures, and supports organizations in sustainably improving their communication, culture, and ways of working.

15+years of agency experience
ZurichBased in Zurich, CH, since 2010
Dipl. Ing.(University) degree
AI EnthusiastCertificate as AI Professional Business (HSO)
What do you want to talk about? hallo@shades-off.ch